# BRAC Ultra-Poor Graduation Initiative

- **Website:** <https://bracupgi.org>
- **Primary alias:** `bracupgi.org`

## Description

BRAC UPGI is a vital global program within the BRAC network, dedicated to empowering individuals worldwide to break free from the cycle of poverty. With a goal of reaching 4.6 million additional households by 2026, BRAC UPGI collaborates with various partners to implement effective solutions that address the unique challenges faced by those living in extreme poverty. The program is built on a deep understanding of context-specific vulnerabilities and aims to shape poverty alleviation policies through evidence-based approaches. 

BRAC UPGI's initiatives focus on the Graduation approach, which equips vulnerable populations with the necessary resources and support to cultivate sustainable livelihoods. The dedicated team, under the leadership of Executive Director Shameran Abed, applies decades of experience in program design and execution while advocating for transformative change in communities. By working with governments and stakeholders, BRAC UPGI strives to create measurable impacts, ensuring that the needs of the most marginalized are prioritized in the fight against poverty.

## Industries

- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_

## Links

- [twitter](https://twitter.com/brac_upgi)
- [facebook](https://facebook.com/BRACWorld)
- [instagram](https://instagram.com/bracworld)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-VDtRjtT/w/1920/h/286/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1762996169228)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-VDtRjtT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1762996169317)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Saffron | #f5d534 | accent |
| Jazzberry Jam | #b0136a | dark |
| Deep Blush | #eb678c | light |

## Fonts

- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-VDtRjtT/w/1500/h/500/idFXUEK6_i.jpeg?c=1bxid64Mup7aczewSAYMX&t=1762996169530)

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_Source: <https://brandfetch.com/bracupgi.org>_
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