# Brake

- **Website:** <https://brake.org.uk>
- **Primary alias:** `brake.org.uk`

## Description

Brake is a road safety charity that envisions a world with zero road deaths and serious injuries, where everyone can move safely and healthily as part of their everyday lives. Since 1995, Brake has been dedicated to making a difference across the UK by working with communities and organizations. Their main objectives include campaigning for evidence-based policies and investments to ensure safe and healthy mobility for all, providing support for those affected by road death and serious injury, and raising awareness about key road safety issues. Brake collaborates with schools, families, and businesses to champion the cause of road safety and coordinates the UK's largest annual road safety campaign, Road Safety Week. They also assist organizations in managing work-related road risks and provide support for professionals working with road crash victims. To achieve their goals, Brake has a clear vision, comprehensive strategies, and impactful projects, all outlined in their manifesto, strategy, impact report, and annual report. Supporting Brake means joining the fight against preventable tragedies on the road, as every 20 minutes someone is killed or seriously injured on a British road. Join MyBrake to gain the tools and resources needed to make a difference in your community. Together, we can work towards a future of safe and healthy mobility for all.

## Industries

- 📊 Business and Consumer Services
- 📊 Shipping and Logistics _(under Business and Consumer Services)_
- 🏭 Heavy Industry and Engineering
- 📊 Business Services _(under Business and Consumer Services)_
- ⚖️ Law and Government

## Links

- [linkedin](https://linkedin.com/company/brake-the-road-safety-charity)
- [facebook](https://facebook.com/Brakecharity)
- [instagram](https://instagram.com/brakecharity)
- [twitter](https://twitter.com/Brakecharity)
- [youtube](https://youtube.com/user/brakeglobal)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idtVDcCl09/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787282958316)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtVDcCl09/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787282958391)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #e1222e | accent |
| Tarawera | #093a57 | dark |
| White | #ffffff | light |

## Fonts

- ff-tisa-sans-web-pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtVDcCl09/w/1500/h/500/idjfquKTUz.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787282958534)

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_Source: <https://brandfetch.com/brake.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._