# BrakeAce - **Website:** - **Primary alias:** `brakeace.com` - **Founded:** 2019 - **Employees:** 2+ - **Location:** Rotorua, Bay of Plenty, New Zealand - **Company kind:** PRIVATELY HELD ## Description BrakeAce is a pioneering brand that revolutionizes mountain biking performance through cutting-edge technology. As the first system of its kind, BrakeAce focuses on analyzing your braking technique during downhill rides to help you become faster and more skilled on the trails. By pinpointing areas for improvement and providing valuable insights, BrakeAce empowers riders to enhance their performance and track their progress over time. Founded as a PhD research project at Massey University in New Zealand by the world's leading MTB research team, BrakeAce brings together research and passion to push the boundaries of mountain biking. Their journey began with a focus on understanding MTB performance using power meters and evolved to emphasize the critical role of braking in this sport. BrakeAce democratizes MTB analysis by developing braking metrics that are accessible and understandable to all riders. They have created an innovative web app, launched in 2020, to provide meaningful scores and valuable feedback based on ride files. The brand's dedication to improvement led to the creation of the world's first wireless brake sensors, a major milestone achieved in just one year. These wireless sensors seamlessly integrate with BrakeAce's mobile app, providing riders with a comprehensive and effortless experience. With a mission to democratize mountain biking insights, BrakeAce aims to elevate every facet of the riders' experience, including enjoyment, safety, performance, and engagement. They have forged partnerships with elite DH racers and garnered support from the mountain biking community through their Kickstarter campaign. BrakeAce envisions a future where their expertise in suspension sensors and power meters will redefine the boundaries of what's possible in the sport. They aspire to empower coaches seeking unparalleled reach and riders craving more enjoyment, just as TrainingPeaks and power meters revolutionized fitness. Join BrakeAce on their mission to carve the future together, one bike at a time, and experience the transformative power of their innovative braking analysis system. ## Industries - 🏈 Sports _(under Sports)_ - 🏈 Sports ## Links - [instagram](https://instagram.com/brakeace) - [facebook](https://facebook.com/BrakeAce) - [linkedin](https://linkedin.com/company/brakeace) ## Logos & icons - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsi-LJ34R/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789666228858) - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsi-LJ34R/w/264/h/51/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789666228606) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Eastern Blue | #28b2b2 | accent | | Vesuvius | #ae3e09 | dark | | Casablanca | #f9ad4d | light | ## Fonts - Arial — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._