# Brands

- **Website:** <https://brands.co.nz>
- **Primary alias:** `brands.co.nz`

## Description

Brands is a 100% Kiwi-owned fragrance and beauty retailer offering affordable, designer-inspired scents and beauty finds. Family-run since 2013, the business serves shoppers across New Zealand and dispatches orders from Mt Maunganui. Its range includes 198 fragrance dupes for women and men, along with body mists and curated bundles. Shoppers can browse by scent family, such as floral, gourmand, woody, fresh, fruity and amber, or use the online Scent Finder to discover options based on mood, fragrance preferences and occasion.

Many fragrances are presented as alternatives inspired by well-known scent profiles; Brands states that these products are not affiliated with or endorsed by the trademark owners. A key offer lets customers choose any three full-size dupes for $45, mixing and matching across the range. Individual products include colognes and perfumes in varied sizes and fragrance styles, with selected options available from $7.99. The store also features clearance items and customer reviews.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Beauty and Cosmetics _(under Lifestyle)_

## Links

- [instagram](https://instagram.com/brands.co.nz)
- [facebook](https://facebook.com/brands.co.nz)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHdP9pgwE/w/108/h/36/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790291930808)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHdP9pgwE/w/1024/h/1024/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790291931160)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Boulder | #7b7b7b | accent |
| Woodsmoke | #0e0e10 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-paragraph--family) — asset _(custom)_
- var(--font-paragraph--family) — asset _(custom)_

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_Source: <https://brandfetch.com/brands.co.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._