# Brand Safety Institute

- **Website:** <https://brandsafetyinstitute.com>
- **Primary alias:** `brandsafetyinstitute.com`

## Description

The Brand Safety Institute (BSI) is a community of practice for professionals working to make advertising safer for brands and people. Its mission is to support a healthy, sustainable advertising ecosystem by promoting responsible practices through education, certification, thought leadership, and industry collaboration. BSI serves marketers, publishers, platforms, and creators, helping each group understand evolving risks and make more informed decisions across the digital advertising landscape.

Its offerings include certifications such as Brand Safety Officer and Brand Safety Business Partner, along with training programs including Brand Safety Bootcamp and Creator Crash Course. BSI also provides research, white papers, best-practice guides, knowledge centers, a newsletter, blog, podcast, video interviews, and industry events. Community programs such as the Marketer Roundtable and Publisher Council connect professionals and encourage the exchange of practical experience.

For publishers, the free Publisher Quality Utility offers visibility into selected quality signals and advertising blocklists. BSI also develops guidance and research on topics including platform safety, creator suitability, news, artificial intelligence, and responsible media investment.

## Industries

- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🧪 Science and Education
- 🧪 Business Training _(under Science and Education)_

## Links

- [twitter](https://twitter.com/safe_brands)
- [linkedin](https://linkedin.com/company/brand-safety-institute)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idOwAKVPMn/w/124/h/50/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791731177532)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOwAKVPMn/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791731177876)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Piper | #cb5b27 | accent |
| Kenyan Copper | #6e2207 | dark |
| Coral | #ff7a59 | light |

## Fonts

- Open Sans — asset _(google)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idOwAKVPMn/w/1500/h/500/idsb0b0Djj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791731177678)

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_Source: <https://brandfetch.com/brandsafetyinstitute.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._