# Merchant West Investments

- **Website:** <https://bridgefm.co.za>
- **Primary alias:** `bridgefm.co.za`
- **Location:** Durban, NA - South Africa, South Africa

## Description

Merchant West Investments (formerly known as Counterpoint Asset Management) is a multi-strategy asset management brand that prioritizes the stewardship of clients' assets. With a focus on delivering excellent outcomes, we carefully select investment areas that provide a competitive advantage. Our range of products and services cover various investment strategies, including income funds, Payers & Growers® funds, property funds, multi-asset funds, local equity funds, global funds, and feeder funds. We employ different investment strategies such as fixed income, value, multi-asset, and quality strategies to meet the diverse needs of our clients. Our investment approach aims to deliver high income, superior risk-adjusted returns, and long-term sustainability. Moreover, we believe in compounding over the long term and focus on quality businesses that generate high returns on investment. With a track record of 10 years, we have been recognized with Morningstar Awards and Raging Bull Awards for the best-performing funds in South Africa. Join us as an investor, advisor, or institution and benefit from our sound investment prospects and wider investment opportunities.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 📊 Business and Consumer Services
- 📊 Real Estate _(under Business and Consumer Services)_
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UCK7yfLr7CeMz5wIBvTw21jw)
- [twitter](https://twitter.com/MW_Investments)
- [linkedin](https://linkedin.com/company/merchant-west-investments)
- [facebook](https://facebook.com/Merchantwestinvestments)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idiGCz0JGf/w/6020/h/1760/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1724717541946)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiGCz0JGf/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1724717542062)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Rhino | #2c375b | dark |
| White | #ffffff | light |
| Azure Radiance | #018af2 | accent |

## Fonts

- Lato — asset _(google)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiGCz0JGf/w/1500/h/500/id5g8pw922.jpeg?c=1bxid64Mup7aczewSAYMX&t=1724717542231)

---

_Source: <https://brandfetch.com/bridgefm.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._