@brookstone.com
Massage, Personal Care & Home Essentials
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About
Description
Brookstone is a retail brand based in the United States that specializes in selling unique and innovative products. It was founded in 1965 by Pierre de Beaumont and his wife, Mary. Initially, the company started as a mail-order business, selling hard-to-find tools and other items.
However, it quickly transitioned into a physical retail store and expanded its product range to include gadgets, electronics, home goods, and personal care items. The headquarters of Brookstone is located in Merrimack, New Hampshire. The company operates over 100 retail stores throughout the United States and also has a strong online presence, allowing customers to purchase products directly from their website.
Brookstone offers a wide range of products, including massage chairs, audio equipment, outdoor furniture, travel accessories, and unique gifts. It is known for its focus on providing customers with innovative and high-quality items that can enhance their everyday lives. The company aims to create a shopping experience centered around discovery and fun.
On a global scale, Brookstone has not expanded extensively. It primarily focuses on the United States market and does not have many noteworthy subsidiaries, joint ventures, or partnerships. However, the brand has collaborated with several well-known brands to offer exclusive products and limited-edition collections.
In terms of market position, Brookstone is a recognized and respected brand in the retail industry. It faces competition from other specialty retailers and online marketplaces. However, its unique product offerings and emphasis on customer experience set it apart from its competitors.
Over the years, Brookstone has made several changes to its product lineup and brand strategy. It has adapted to changing consumer preferences by incorporating the latest technological advancements into its product offerings. Additionally, the company has introduced new store formats and customer engagement strategies to enhance the overall shopping experience.
As of the latest available information, Brookstone has faced some challenges in recent years. In 2018, the company filed for bankruptcy and closed several stores. However, it continues to operate both online and in a limited number of physical locations, aiming to regain its financial stability and grow its customer base.
In conclusion, Brookstone is a well-established retail brand in the United States, known for selling innovative and unique products. It has a strong presence both online and through its physical stores. While primarily focused on the domestic market, the company has faced some recent challenges and is working towards rebuilding its position in the retail industry
Company Type
Privately Held
Company Size
1001-5000
Year Founded
1965
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