Bruce Apparel is a brand created by a group of mates who believe in the power of conversations and connection among men. It all began on a warm Perth afternoon, when they were cooling down after a run and discussing the importance of addressing issues that men often don't talk about enough. This conversation evolved into the birth of the Bruce Collective, a network that brings like-minded blokes together to provide them with the tools for more balanced living.

To support their movement, they also created Bruce Apparel, a simple and sustainable uniform designed specifically for blokes. Whether it's running, walking, or just a casual outing, Bruce Apparel is grounded in performance and meant to be a club uniform for movement. The brand aims to promote men's health and well-being by encouraging conversations among blokes, while also offering gear that looks good and performs well.

So join the Bruce life and be part of a collective that cares about the good of themselves and others