# Bruce Wood Capital

- **Website:** <https://brucewoodcapital.com>
- **Primary alias:** `brucewoodcapital.com`

## Description

Bruce Wood Capital LLC is an investment adviser offering investment advisory services and alternative asset management. The firm develops strategies intended to pursue returns across different market conditions, with an emphasis on risk management, diversification, and limiting dependence on traditional investment approaches. Its macro-focused trades are based on economic factors that influence long-term global asset returns and may be implemented directionally or alongside complementary positions. The firm also uses rules-based strategies across multiple global markets, combining relative-value and directional approaches. Portfolios are constructed with attention to market risk, strategy differences, and position sizing, with the goal of mitigating volatility and seeking non-correlated returns.

Bruce Wood Capital provides Outsourced Chief Investment Officer (OCIO) services and publishes Market Insights covering markets, the economy, asset classes, and alternative investment themes. Its commentary aims to clarify market developments and explain the firm’s investment perspective. The firm is based in Shorewood, Wisconsin, and is registered as an investment adviser with the State of Wisconsin.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_

## Links

- [facebook](https://facebook.com/brucewoodcapital)
- [linkedin](https://linkedin.com/company/bruce-wood-capital)
- [instagram](https://instagram.com/brucewoodcap)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idG5L29LdQ/w/820/h/470/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791008419413)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idG5L29LdQ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791008419967)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ivory | #fefff0 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--bwn-serif) — asset _(custom)_
- var(--bwn-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idG5L29LdQ/w/1666/h/1111/id4XP2F_Ul.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791008419759)

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_Source: <https://brandfetch.com/brucewoodcapital.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._