# Buoy

- **Website:** <https://buoy.fish>
- **Primary alias:** `buoy.fish`

## Description

**Brand Description: Buoy-Fish, Inc.**

Buoy-Fish, Inc. is a pioneering brand dedicated to addressing the pressing issue of lost fishing gear, particularly derelict crab pots, which pose a significant threat to marine life. Founded by environmental advocates Jameson Buffmire and Tal McGowan, the company is headquartered in San Francisco, California. Recognizing that thousands of crab pots disappear annually within Washington state alone, Buoy-Fish aims to raise awareness about this global problem, where abandoned gear continues to ensnare and kill marine species, including an estimated 200,000 crabs each year.

Buoy-Fish offers innovative solutions and educational resources intended to mitigate the impacts of lost fishing gear on our oceans. Their commitment to sustainability is reflected in their passion for preserving marine ecosystems, ensuring that fishing practices do not compromise the health of ocean wildlife. Through engaging content and case studies, Buoy-Fish inspires responsible fishing behavior within the community while advocating for environmental stewardship and the advancement of eco-friendly fishing solutions.

## Industries

- 🖥 Computers Electronics and Technology
- 🏈 Sports
- 🏈 Fishing _(under Sports)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3P3MzPhH/w/1280/h/1280/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776348470752)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blaze Orange | #fc6404 | accent |
| Heavy Metal | #272a27 | dark |
| Gray Nickel | #babab8 | light |

## Fonts

- var(--theme-font-family-serif) — asset _(custom)_
- ui-sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3P3MzPhH/w/1500/h/500/idMM8etAiU.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767186083914)

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_Source: <https://brandfetch.com/buoy.fish>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._