Burberry, founded in 1856, is a luxury fashion brand based in London, United Kingdom. The company's headquarters, known as Horseferry House, is located in London's Westminster district. Once a small clothing store, Burberry has now become one of the world's most iconic fashion houses.

Burberry is renowned for its distinctive British heritage, combining traditional craftsmanship with innovative design. The brand offers a wide range of luxury products, including apparel, accessories, fragrances, and cosmetics. Its signature items include the iconic trench coat, checkered scarves, and Burberry's trademark plaid pattern.

With a global presence across more than 50 countries, Burberry operates through a network of retail stores, wholesale channels, and digital platforms. The company has established noteworthy partnerships, such as collaborations with iconic figures like Martin Parr and Vivienne Westwood, as well as joint ventures with Coty and Shiseido for fragrance and beauty products. Burberry holds a prominent position within the global luxury market.

It has a strong customer base that spans various demographics, including celebrities and fashion influencers. The brand's commitment to sustainability and innovation has earned it recognition as an industry leader. Burberry's competitors include other luxury fashion brands such as Gucci, Louis Vuitton, and Prada.

In terms of global sales, Burberry has consistently demonstrated strong financial performance. However, in recent years, the company has faced challenges and undergone notable changes. In 2018, Burberry appointed Riccardo Tisci as its new Creative Director, resulting in significant shifts in its design approach and product lineup.

Tisci's bold and modern vision has injected new energy into the brand, attracting a younger audience while staying true to its British heritage. As of the latest updates, Burberry is focused on digital transformation and sustainability initiatives. The company is investing in technology to enhance the customer experience and expand its e-commerce capabilities.

Additionally, Burberry aims to become carbon neutral by 2022, emphasizing its commitment to environmental responsibility. In conclusion, Burberry is a British luxury fashion brand renowned for its heritage, craftsmanship, and iconic designs. With a global presence, noteworthy partnerships, and a strong market position, Burberry continues to evolve and innovate, remaining a major player in the luxury fashion industry