But SAV, also known as But, is a French retail company specializing in furniture and household appliance sales. The company was established in 1972, making it one of the oldest retail chains in France. It was founded by André Venturini and Michel Ginestet, and initially operated as a discount store.

Over the years, But has expanded its product range and established a strong presence in the French market. The headquarters of But SAV is located in Lille, France. From this central location, the company manages its operations nationwide.

The company operates over 300 stores across France, making it one of the largest furniture and appliance retail chains in the country. The headquarters also houses various departments, including purchasing, marketing, and logistics, to support the company's overall operations. But offers a wide range of products, including furniture for the living room, bedroom, dining room, and office, as well as appliances such as refrigerators, washing machines, and kitchen equipment.

The company focuses on providing affordable and stylish options for customers, making it a popular choice for budget-conscious consumers in France. While But primarily operates in France, it has expanded its footprint through international ventures. In 1996, the company entered the Belgian market by acquiring the retail chain Luméo.

But also has a joint venture in China, where it operates stores under the name Red Star Macalline. These international ventures have contributed to the company's global presence and growth. In terms of market position, But is a strong player in the French retail market.

It is considered one of the top retailers in the furniture and household appliances segment, competing with companies like IKEA and Conforama. But has achieved significant sales growth over the years, thanks to its strong product portfolio, competitive pricing, and extensive store network. There have been several notable events and achievements for the brand.

In recent years, But has focused on enhancing its e-commerce capabilities and expanding its online presence. The company has also introduced new product lines and collaborations with renowned designers to offer innovative and trendy options to its customers. As of the latest update, But remains a prominent player in the French retail industry.

The company continues to expand its store network and strengthen its market presence. With its commitment to affordability and stylish offerings, But SAV aims to maintain its position as a leading choice for furniture and household appliances in France