BVDW is the leading association for businesses in the fields of Interactive Marketing, Digital Content, and Interactive Value Creation. As the Bundesverband Digitale Wirtschaft (BVDW) e. V., they offer a wide range of products and services to support these industries.

Their services include providing guidelines and standards for contextual targeting, ensuring sustainable business decisions in digital advertising, and conducting studies on consumer behavior and market trends. BVDW also organizes events, such as the Online Ad Summit and the Women in Programmatic event, which bring together industry leaders and experts to discuss the latest developments. Additionally, BVDW offers certification programs and training courses for professionals in various digital marketing disciplines, including Affiliate Marketing, SEO, and Social Media.

With its diverse range of initiatives, BVDW aims to foster innovation, promote best practices, and drive growth in the digital economy