# By Hinders

- **Website:** <https://byhinders.com>
- **Primary alias:** `byhinders.com`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** Helsinki, Uusimaa, Finland
- **Company kind:** PRIVATELY HELD

## Description

By Hinders is a Finnish fashion brand founded by Jonathan Ingberg, a Central Saint Martins BA Menswear alumni. Inspired by the by-product wool from his family's sheep farm, Hinders Gård, Ingberg established the brand in 2020 with the aim of creating a unisex collection in collaboration with local artisans. Ingberg's design philosophy revolves around a refined craft ethos that celebrates the daily rituals of life. Each collection exudes utilitarian elegance with subtle innovations. By Hinders is committed to bringing about a systemic change in the fashion industry by offering timeless design pieces with an environmentally conscious production process. The brand uses low-impact fabrics, impeccable high-quality finishes, and relaxed yet precise tailoring. By Hinders' collections reflect timeless Nordic elegance, crafted from premium fabrics designed for everyday wear. The brand's wardrobe features unisex, multifunctional pieces with supple silhouettes and a gentle color palette, allowing for effortless restyling and pairing across collections. Practicality and endurance are key elements in their designs, incorporating workwear and uniform elements. By Hinders challenges gender norms, redefines dress codes, and creates safe spaces for self-expression through clothing. With high-quality design and Nordic aesthetics, By Hinders offers timeless pieces that can confidently be worn in various arenas of life.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [pinterest](https://pinterest.com/@byhinders)
- [instagram](https://instagram.com/byhinders)
- [linkedin](https://linkedin.com/company/byhinders)
- [facebook](https://facebook.com/byhinders)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlZoQ1r1D/w/629/h/65/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779132703056)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idlZoQ1r1D/w/2048/h/2048/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1779132703706)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red | #fe0000 | accent |
| Black | #000000 | dark |
| Wheat | #f2d6af | light |

## Fonts

- Source Sans Pro — asset _(google)_
- var(--meta-font-font-family) — asset _(custom)_

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_Source: <https://brandfetch.com/byhinders.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._