# Caithness Business

- **Website:** <https://caithness-business.co.uk>
- **Primary alias:** `caithness-business.co.uk`

## Description

Caithness.Org is a brand that aims to address the limited understanding of pensions in the UK. They offer a range of products and services designed to improve the future financial security of individuals in retirement. One of their initiatives is the Pensions Review, a multi-year project in collaboration with the abrdn Financial Fairness Trust and the Institute for Fiscal Studies. As part of this review, Caithness.Org commissioned a polling exercise conducted by YouGov, which surveyed over 3,000 working-age individuals. The findings of the survey revealed that there is a significant lack of knowledge and confusion surrounding pensions. Only 20% of people aged 25 to 64 were able to accurately state the value of a full state pension per week. Furthermore, despite the state pension being a crucial source of income in retirement, two-thirds of people were unsure about the level of income needed for a reasonable standard of living during retirement. The survey also highlighted widespread pessimism about future living standards in retirement, with 73% of respondents believing that the state pension does not provide a reasonable standard of living. Additionally, there were concerns about the future of the state pension itself, with a third of people doubting its existence in 30 years' time. Caithness.Org understands the importance of the state pension as a bedrock for income in retirement. They emphasize the need for better understanding and awareness to enable individuals to plan their retirement finances effectively. Through their initiatives and services, Caithness.Org aims to support individuals in improving their pension knowledge and securing a better financial future in retirement.

## Industries

- 🗺 Reference Materials
- 🗺 Public Records and Directories _(under Reference Materials)_
- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwKuZZM8j/w/300/h/40/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1749508492624)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Violet | #5757b0 | accent |
| Jacksons Purple | #262698 | dark |
| Selago | #f6f6fe | light |

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwKuZZM8j/w/1500/h/500/idHTRpGBo7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1686886449711)

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_Source: <https://brandfetch.com/caithness-business.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._