Card Factory Plc is a UK-based retailer specializing in greeting cards, gifts, and party products. Founded in 1997 by Dean Hoyle and Janet and Neil Arber, the company operates over 1,000 stores across the United Kingdom and Ireland. Headquartered in Wakefield, West Yorkshire, Card Factory has become one of the largest card and gift retailers in the UK.

The company designs and sells a wide range of cards for various occasions, including birthdays, anniversaries, weddings, and seasonal festivities. In addition to cards, Card Factory offers an extensive selection of gifts, wrapping paper, balloons, party accessories, and stationary items. Card Factory operates primarily in the UK and Ireland, where it has a significant market presence.

Its stores can be found in various locations, including high streets, shopping centers, and retail parks. The company's online platform also allows customers to browse and purchase products from the comfort of their homes. Card Factory has a subsidiary known as Getting Personal Limited, an online retailer of personalized gifts and cards.

This subsidiary offers a unique range of customizable products, allowing customers to add their own photos and messages to create personalized items. In terms of market position, Card Factory has established a strong presence in the UK greeting card market. It competes with other major card retailers such as Clintons, WHSmith, and Paperchase.

Despite facing competition from online retailers and supermarkets, Card Factory has maintained its positioning by offering affordable prices, a wide product range, and a convenient store network. While there have been no recent major events or significant changes in the brand's strategy, Card Factory continues to focus on expanding its store network and optimizing its product offerings. The company remains committed to providing value for money and maintaining high standards of customer service.

As of the latest available information, Card Factory reported £429. 9 million in revenue for the financial year ending January 2020. However, due to the impact of the COVID-19 pandemic on retail businesses, the company's recent performance may be subject to changes and updates