CARD INDIA, based in Bhopal, is a brand that believes in holistic rural development, environment conservation, and gender equality. They offer a range of products and services aimed at achieving their vision of empowered communities and self-sustained habitats. In addition to their conventional developmental activities, CARD INDIA also produces eco-friendly and organic tribal products, including honey and vinegar, through their subsidiary Maikal Hills Natural Products Company (MHNPC).

This non-profit organization empowers the Bhil and Gond community by providing livelihood options and establishing linkages with companies and FPOs. With a strong grassroots presence in Central India, CARD INDIA has expanded its operations to various regions across the country. They focus on poverty alleviation and rural development, using action research and developmental initiatives in areas characterized by high incidence of poverty.

Through research studies, capacity building, monitoring and evaluation, field facilitation, and policy advocacy, CARD INDIA strives to turn interest into action and bring about positive change in the rural sector. They work as facilitators of the development process, partnering with government agencies and corporate entities to create a sustainable impact. Their logo represents the five major components of livelihood - water, forest, soil, livestock, and human beings - emphasizing the importance of environmental protection and sustainable development