Carefully is a brand that facilitates the exchange of child care among trusted individuals. It provides an easy and free platform for busy parents to connect with their communities, share care responsibilities, and organize pods and co-ops. Carefully aims to help families find balance by fostering connections and providing mutual aid. The brand is committed to empowering parents and creating a supportive environment for child care. With a team experienced in technology, user experience, design, content, and storytelling, Carefully offers a seamless and user-friendly experience. The founder and CEO, Leslie Borrell, brings her extensive background in technology and product leadership to drive the growth of Carefully. She combines her expertise in agile values and engineering with her core values of empowerment and accountability to build inspired teams. Co-founder and Creative Director, Jamie Dwyer, brings cross-functional experience in brand strategy, design, marketing, and user experience. Jamie's keen understanding of digital and visual trends contributes to developing a strong product and crafting a compelling story for attracting new users. Carefully is redefining childcare by transforming how parents think about sharing care responsibilities and building a supportive community.