Pivot is a leading behavioral change digital health company dedicated to helping individuals overcome challenging habits and improve their overall well-being. With Pivot's proven technologies, breaking bad habits has never been easier. Their flagship solution, Pivot Breathe, is the industry's leading tobacco cessation program, empowering millions to track, reduce, and quit tobacco in all its forms.

It also offers Pivot Flex, a breakthrough solution that focuses on reducing everyday stress and building resilience to effectively navigate life's ups and downs. Pivot serves a diverse range of clients, including individuals, employers, health plans, and consultants, providing personalized solutions tailored to each group's unique needs. Their comprehensive programs, combined with technology, human coaching, and behavioral science, help individuals quit smoking, vaping, and all other tobacco products with ease, while also transforming employee health, improving population health, and offering effective benefits offerings.

Pivot is committed to supporting individuals and members with empowering tools, real-life support, and a non-judgmental community to build healthier habits and accomplish their quit goals