Carter's is an American brand that specializes in children's apparel and related products. With a long and successful history, Carter's has become a prominent name in the industry, known for its high-quality and comfortable clothing for infants, toddlers, and young children. The brand was founded in 1865 by William Carter as a small factory in Massachusetts.

Initially, Carter's focused on manufacturing underwear for children and quickly gained recognition for its superior craftsmanship. Over the years, the company expanded its product range to include pajamas, playwear, outerwear, accessories, and shoes, making it a one-stop-shop for parents seeking fashionable and functional clothing for their little ones. Carter's is headquartered in Atlanta, Georgia, and operates numerous retail stores across the United States.

Additionally, the brand has a strong online presence, allowing customers to shop conveniently from anywhere in the country. Moreover, Carter's has successfully entered international markets, with stores in Canada, Mexico, and selected countries in Europe and Asia. One of the significant achievements of Carter's is its strategic partnerships and acquisitions.

In 2001, the company acquired OshKosh B'gosh, a well-established children's clothing brand with a rich history. This acquisition strengthened Carter's position in the market and allowed for further expansion. Carter's market position is undeniably strong and influential.

It is the leading brand in the United States for children's apparel, holding a significant share of the market. Its products are widely recognized for their quality and affordability, enabling the brand to maintain a loyal customer base. In recent years, Carter's has actively pursued a sustainability initiative, focusing on eco-friendly materials and manufacturing processes.

This commitment to environmental responsibility has garnered positive attention and has contributed to the brand's continued growth and success. As of the latest updates, Carter's continues to thrive in the highly competitive children's apparel market. The brand remains committed to its core values of providing superior quality and value to its customers.

With a strong market position and a loyal customer base, Carter's is poised for continued success in the future