YHUK, also known as ChinaCollab Alba, is a brand that aims to bridge the gap between Scotland and the digital market in China through innovation and cultural intelligence. Spearheaded by a talented group of Asian millennials, YHUK strives to build a community of know-how and provide a safe environment for entrepreneurs to launch their brand into the Chinese market. YHUK offers a range of services to help businesses succeed in China.

They work with bold local products and services that Chinese consumers crave, as well as unique businesses wanting to expose their products and services to the Chinese market. They also offer premium crafted brands and experiences enriched with deep heritage, culture, and stories. The founding team of YHUK has extensive experience in the Asian markets and advertising space.

They have worked alongside large corporates, founded their own businesses, and handled a diverse range of projects for happy clients. YHUK's #BoldScotland initiatives aim to establish a collaborative effort to shape the brand of Scotland in the eyes of the global Chinese market. They offer monthly meetups, an online community, and support for businesses to connect and travel to China.

They also provide a platform for Scottish brands to join WeChat and Weibo to reach the Chinese market. Creative talents based in Scotland are invited to join YHUK and work with Chinese visitors to showcase the unique identity and offerings of Scotland. YHUK provides an exciting opportunity to build portfolios and captivate the Chinese market