# CDP Institute

- **Website:** <https://cdpinstitute.org>
- **Primary alias:** `cdpinstitute.org`
- **Founded:** 2016
- **Employees:** 2+
- **Location:** Milford, Connecticut, United States
- **Company kind:** EDUCATIONAL

## Description

The CDP Institute is a vendor-neutral website that offers a range of resources and tools for the customer data platform (CDP) industry. They provide informative vendor comparisons, white papers, directories, and more to help companies navigate the CDP landscape. The institute aims to assist businesses in managing their customer data effectively. For CDP buyers, the CDP Institute offers valuable resources such as the Vendor Comparison, which allows users to download and compare different CDP vendors and service providers. They also provide tools to build use cases and automate the preparation of request for proposals (RFPs). CDP vendors can benefit from sponsoring the CDP Institute and gaining access to an engaged community of CDP users and industry experts. They can also apply for RealCDP certification, showcasing their commitment to providing high-quality CDP solutions. Membership in the CDP Institute is free of charge, and individuals can join to access exclusive surveys, industry research, and engage with other CDP users in the member forum. The institute is dedicated to helping companies accelerate their CDP journey and elevating their understanding and expertise in managing customer data.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/cdpinstitute)
- [linkedin](https://linkedin.com/company/customer-data-platform-institute)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idACjXB4qy/w/512/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782002945135)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idACjXB4qy/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782002945233)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #222222 | dark |
| Malibu | #8ed1fc | light |
| Science Blue | #0369d7 | accent |

## Fonts

- Source Sans Pro — asset _(google)_
- serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idACjXB4qy/w/1500/h/500/iddLuwCuy1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782002945394)

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_Source: <https://brandfetch.com/cdpinstitute.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._