Merkle Inc. As part of the dentsu network of agencies, Merkle has gained industry recognition for its comprehensive range of products and services. With a rich history that began in 1999 as ePrize, Merkle has continued to evolve and innovate, becoming a trusted partner for top brands seeking to engage and motivate their consumers.

In 2018, Merkle joined forces with Helloworld, a pioneer in digital promotions, to enhance their consumer engagement and loyalty capabilities. The brand's philosophy, known as Human Loyalty®, places emphasis on earning loyalty through exceptional products and services, as well as personalized experiences. Merkle offers a wide array of solutions, including promotions, engagement hubs, and loyalty programs, all designed to create valuable digital moments for consumers while driving economic value for brands.

By combining cross-disciplinary expertise with people-based marketing, Merkle ensures a holistic approach to consumer engagement throughout the customer life cycle. Discover the new industry standard in consumer engagement with Merkle Inc