CFHLA, also known as the Central Florida Hotel & Lodging Association, is the largest regional hospitality association in the United States. With a membership that includes nearly 80% of the hotel rooms in Orange, Seminole, and Osceola counties, as well as close to 500 supplier organizations, CFHLA is a prominent player in the hospitality and tourism industries. CFHLA offers a wide range of services and benefits to its members.

For lodging members, these include networking events, educational seminars, and advocacy through the CFHLA PAC/PC, which champions the interests of the industry. But CFHLA's impact goes beyond its membership. The association is also dedicated to giving back to the community through its CFHLA Foundation, which provides scholarships, grants, and support for hospitality education programs.

CFHLA is committed to fostering workforce development, promoting diversity, and mentoring future leaders in the industry. Overall, CFHLA is a vital resource and advocate for the Central Florida hospitality and lodging industry, ensuring its continued growth and success