# Challenge Coins UK

- **Website:** <https://challengecoinsuk.com>
- **Primary alias:** `challengecoinsuk.com`
- **Founded:** 2017
- **Employees:** 2+
- **Location:** Moulton, Cheshire, United Kingdom
- **Company kind:** PUBLIC COMPANY

## Description

Challenge Coins UK is a veteran-owned business that specializes in designing and supplying unique challenge coins for the British Armed Forces. Established in 2017 by former serviceman Tom Newey, the brand is dedicated to resetting the standard for challenge coins in the military. With firsthand experience in the forces, Challenge Coins UK understands the language, workings, and preferences of armed forces personnel when it comes to their coins. They take great care and attention in the design process, ensuring that each coin is individual and not created from a template. The inspiration for starting the business came when Tom received his first challenge coin from a US Navy Blue Angels display team technician while on exercise in Southern California. Realizing the need for coins to exchange with their American counterparts, Tom quickly created a batch of coins that sold out in just two weeks. With a commitment to excellence and a deep understanding of military culture, Challenge Coins UK is the go-to brand for exceptional challenge coins in the UK Armed Forces.

## Industries

- 🏭 Aerospace and Defense _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [twitter](https://twitter.com/challengecoinuk)
- [instagram](https://instagram.com/challengecoinsuk)
- [linkedin](https://linkedin.com/company/challenge-coins-uk-ltd)
- [facebook](https://facebook.com/challengecoinsuk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idevb6NrUZ/w/500/h/483/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778613996882)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idevb6NrUZ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778613996957)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persian Red | #cf2e2e | accent |
| Tangaroa | #031e42 | dark |
| Cornflower Blue | #5eb0ef | light |

## Fonts

- Raleway — asset _(google)_
- var(--awb-title-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idevb6NrUZ/w/1500/h/500/idkHJMIY62.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778613997081)

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_Source: <https://brandfetch.com/challengecoinsuk.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._