# Character Group

- **Website:** <https://charactergroup.co.za>
- **Primary alias:** `charactergroup.co.za`

## Description

Character Group is an African importer and distributor of baby and children’s lifestyle products, creating and sourcing licensed and non-licensed ranges for the local market. For more than 30 years, the company has focused on offering high-quality, distinctive products that bring fun, fantasy and adventure to children’s everyday lives. Its business includes Character Licensing, Fashionation and Private Label. The licensing division develops products featuring well-known children’s brands, while Fashionation offers on-trend clothing and products for mothers and children. The private-label division creates bespoke, custom-designed ranges tailored to customers’ needs. Character Group provides an end-to-end service, spanning product conception and design, sourcing, manufacturing, importing, local procurement, warehousing and distribution. Its products are available through African retail partners and selected online stores. The company also supports local manufacturing through its clothing, bath and body, and kitchen divisions, and is working to increase the use of recyclable packaging. Character Group contributes to South African children’s charities, including Timbuktu in the Valley, Oliver’s Village and Reach for a Dream.

## Industries

- 🏝 Lifestyle
- 🏝 Childcare _(under Lifestyle)_

## Links

- [facebook](https://facebook.com/TheCharacterGroupSA)
- [instagram](https://instagram.com/thecharactergroup_sa)
- [linkedin](https://linkedin.com/company/charactergroupsa)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxlZEVGqh/w/1024/h/257/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792083828848)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxlZEVGqh/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792083829093)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Science Blue | #0071ce | accent |
| Potters Clay | #8f4f35 | dark |
| Malibu | #8ed1fc | light |

## Fonts

- Montserrat — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxlZEVGqh/w/1584/h/396/idblMLDQB7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792083829290)

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_Source: <https://brandfetch.com/charactergroup.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._