# ちいかわもぐもぐ本舗

- **Website:** <https://chiikawamogumogu.jp>
- **Primary alias:** `chiikawamogumogu.jp`

## Description

Chiikawa Mogumogu Honpo is a delightful brand that brings the charming world of "Chiikawa" to life. Originating from the imaginative sketches of illustrator Nagano, the brand features a cast of adorable characters, including Chiikawa, Hachiwari, and Usagi, who narrate engaging stories filled with joy and bittersweet moments. The main theme of Chiikawa Mogumogu Honpo revolves around food, embodying the joy of eating with the term "mogumogu."

The brand operates themed stores that offer a wide range of original merchandise and related products that capture the whimsy and warmth of the characters. Customers are greeted with unique souvenirs and treats designed to spread happiness and smiles. With locations such as the Kawagoe and Fushimi stores, visitors can experience the delightful atmosphere and shop exclusive merchandise. Chiikawa Mogumogu Honpo is not just a store; it’s a celebration of the small joys in life and the touch of cuteness that these lovable characters bring to everyday experiences.

## Industries

- 🛍 E-commerce and Shopping
- 🍿 Arts and Entertainment
- 🍿 Animation and Comics _(under Arts and Entertainment)_
- 🏝 Lifestyle
- 🏝 Gifts and Flowers _(under Lifestyle)_

## Links

- [twitter](https://twitter.com/chiikawamgmg)
- [instagram](https://instagram.com/chiikawamgmg)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iddsvnm5Jg/w/820/h/137/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1741144643697)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddsvnm5Jg/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741144643872)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tulip Tree | #eac03c | accent |
| Tundora | #444444 | dark |
| Cherokee | #fdd79a | light |

## Fonts

- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iddsvnm5Jg/w/1500/h/500/idKFL_kBmj.jpeg?c=1bxid64Mup7aczewSAYMX&t=1741144643463)

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_Source: <https://brandfetch.com/chiikawamogumogu.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._