They accomplish this by translating popular and trending Chinese internet content and netizen discussions from China's largest and most influential websites, discussion forums, and social networks into English. They do this by looking at what's trending or popular on the Chinese-language internet, as this often represents what Chinese netizens are interested in and care about. They translate articles, images, and videos, as well as the reactions of Chinese netizens, to provide an authentic view of their thoughts and opinions.

The goal of chinaSMACK is to allow readers to draw their own conclusions about life, culture, and society in China by gaining a deeper understanding of the idiosyncrasies of Chinese internet media