Changzheng Group, established in 2011, is a company dedicated to the development and sales of maternity and baby industry brands. They focus on providing natural, safe, and effective care products for washing, skincare, daily necessities, and related products for mothers and infants in China. With their flagship brand, Zichu, Changzheng Group operates on various platforms and physical stores, including Tianmao, Vipshop, Jingdong, Baobaoshu, Beibei, Suning, and Mihua.

The company experiences rapid sales growth year after year, making it one of the most successful companies in the field of maternity/cosmetics e-commerce. In addition to maternity products, Changzheng Group also specializes in high-quality life care, emphasizing the well-being and quality of life for their customers