The Romero Initiative, or Christliche Initiative Romero (CIR), is a brand dedicated to advocating for labor and human rights in Central America. With a focus on countries such as El Salvador, Guatemala, Honduras, and Nicaragua, CIR works to address issues faced by marginalized groups including women, children, indigenous communities, and LGBTQ+ individuals. They strive to promote solidarity and justice, supporting local partner organizations in their fight for social change.

CIR campaigns for fair working conditions in the textile industry, exposes injustices, and raises awareness about the consequences of our food choices. Additionally, they provide rapid aid to human rights defenders who are at risk and promote sustainable agriculture and climate justice initiatives. By bridging the gap between Central America and Germany, CIR actively engages in impactful campaigns and projects to create a more equitable world