# Philip Morris France

- **Website:** <https://cigaretteideesrecues.com>
- **Primary alias:** `cigaretteideesrecues.com`

## Description

**Brand Description: Cigarette: Combattre les Idées Reçues**

Cigarette: Combattre les Idées Reçues is an informative initiative focused on raising awareness about the dangers of smoking and the misconceptions surrounding tobacco use. The brand aims to educate both smokers and the general public on the health risks associated with smoking. By emphasizing the harmful effects of combustion, which occurs when tobacco is burned at high temperatures, it seeks to clarify that the smoke released contains over 6,000 chemicals, many of which are classified as harmful by health authorities.

The brand also highlights the addictive nature of nicotine, a naturally occurring substance in tobacco, and explains its effects on the body, such as increased heart rate and blood pressure. While acknowledging that nicotine is not the main cause of smoking-related diseases, it stresses the importance of understanding the broader issues linked to tobacco smoke.

Cigarette: Combattre les Idées Reçues advocates for harm reduction strategies, promoting smoke-free alternatives and supporting cessation efforts as part of a comprehensive public health strategy against smoking.

## Industries

- 🏝 Lifestyle
- 🏝 Tobacco _(under Lifestyle)_
- ⛑ Health
- ⛑ Public Health and Safety _(under Health)_

## Links

- [twitter](https://twitter.com/philipmorris_fr)
- [linkedin](https://linkedin.com/company/insidepmi)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id137wTu57/w/16/h/16/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779910035958)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id137wTu57/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779910036058)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Diesel | #020000 | accent |
| Dawn Pink | #f6f0ea | light |
| Dune | #33302f | dark |

## Fonts

- Helvetica Neue LT W05 45 Light — asset _(custom)_
- Helvetica Neue LT W05 55 Roman — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id137wTu57/w/1500/h/500/idOMPQvZ3o.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779910036291)

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_Source: <https://brandfetch.com/cigaretteideesrecues.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._