Cirque du Soleil, based in Canada, is a world-renowned entertainment company known for its captivating theatrical performances. Founded in 1984 by Guy Laliberté and Gilles Ste-Croix, the company has since revolutionized the circus industry with its unique blend of acrobatics, dance, music, and visual spectacle. Cirque du Soleil is headquartered in Montreal, Quebec, Canada.

The headquarters serve as the central hub for the company's creative and administrative operations, as well as the training and development of its performers. The main product of Cirque du Soleil is its extraordinary live shows, which are presented under multiple touring productions and permanent residencies worldwide. The company currently has over 20 productions running globally, including renowned shows like O, KÀ, and Mystère.

These productions showcase the exceptional talent and creativity of its performers and have garnered a loyal fan base across the world. In terms of global operations, Cirque du Soleil has expanded its presence beyond Canada and has established subsidiaries and joint ventures in several countries. Notable subsidiaries include Cirque du Soleil Entertainment Group and Cirque du Soleil Experience, among others.

Additionally, the company has formed partnerships with various entertainment giants, including The Walt Disney Company and MGM Mirage, to create customized shows for their resorts and theme parks. Cirque du Soleil holds a strong market position in the international entertainment industry, with impressive global sales. As of its last public financial statement in 2019, the company generated over $1 billion in annual revenue.

It faces competition from other circus and entertainment companies, such as Ringling Bros. Over the years, Cirque du Soleil has achieved numerous milestones and notable events. In 2009, the company celebrated its 25th anniversary with a series of special events and shows.

In terms of brand strategy, Cirque du Soleil has regularly introduced new productions and concepts to keep its audience engaged and attract new viewers. Examples include JOYÀ, its first resident show in Mexico, and TORUK - The First Flight, inspired by James Cameron's film Avatar. Currently, Cirque du Soleil is undergoing significant changes due to the impact of the COVID-19 pandemic.

In 2020, the company filed for bankruptcy protection and underwent a restructuring process. In November 2020, it announced a partnership with the American entertainment company, The Madison Square Garden Company, which acquired a majority stake in Cirque du Soleil Entertainment Group. This partnership aims to support the company's recovery and future growth.

In conclusion, Cirque du Soleil has redefined the circus industry through its awe-inspiring performances and has established itself as a global entertainment powerhouse. Despite recent challenges, the company continues to captivate audiences worldwide and remains a frontrunner in the world of live entertainment