Citi Trends is a retail company based in the United States that specializes in the sale of urban-inspired clothing, accessories, and home décor. It was founded in 1946 by Estonian immigrant, Albert Lipshitz, under the name Allied Department Stores. In 2001, the company rebranded itself as Citi Trends and shifted its focus to urban fashion.

Headquartered in Savannah, Georgia, Citi Trends operates more than 560 stores across 33 states in the US. The company primarily caters to African American and Hispanic Americans, offering a wide range of affordable and fashionable clothing options for men, women, and children. In addition to clothing, Citi Trends also sells footwear, accessories, beauty products, and home décor items.

While Citi Trends primarily operates within the US, it has expanded its market presence through several subsidiaries and partnerships. The company has entered into joint ventures with international retail chains, allowing it to broaden its reach outside of the United States. Notable subsidiaries include MadRag, a women's clothing retailer, which Citi Trends acquired in 2020.

In terms of market position, Citi Trends is a prominent player in the urban fashion retail segment. With its affordable pricing and trendy merchandise, the company has garnered a loyal customer base. Its main competitors include popular retailers such as Ross Dress for Less and T.

J. Maxx. Citi Trends has undergone significant changes to enhance its growth and market position.

In recent years, the company has focused on expanding its online presence to cater to changing consumer preferences. It has also revamped its merchandise assortment to stay relevant in the ever-changing fashion industry. These strategic moves have played a crucial role in maintaining the company's growth and profitability.

As of the latest available information, Citi Trends continues to operate successfully, with a strong presence in the US market. The company has reported consistent sales growth and continues to invest in initiatives to enhance customer experiences. While specific details about the most recent updates or developments are not provided, it can be assumed that Citi Trends is actively working to solidify its position in the retail industry