# Principal Claritas - **Website:** - **Primary alias:** `claritas.com.br` ## Description Principal Asset Management is a leading investment management firm with over 145 years of experience, operating in 27 countries. Specializing in asset management, the company offers a comprehensive range of financial services, including fixed income, equities, and strategic asset allocation. With a dedicated team of more than 650 investment experts, Principal Asset Management focuses on delivering innovative investment solutions tailored to the unique needs of its clients in Brazil and throughout Latin America. The firm’s offerings include diversified open-end funds that combine local expertise with global intelligence, as well as exclusive closed-end funds that focus on long-term, specialized investment strategies. Principal's approach to asset allocation emphasizes risk management while optimizing portfolio efficiency across multiple asset classes. The firm also maintains a significant presence in educational initiatives, promoting financial literacy among students since 2016. With a robust network and deep understanding of regional markets, Principal Asset Management empowers clients to achieve their financial goals through informed decision-making and strategic investment. ## Industries - 💰 Finance - 💰 Investing _(under Finance)_ ## Links - [instagram](https://instagram.com/principalam.br) - [facebook](https://facebook.com/Claritasinvestimentos) - [youtube](https://youtube.com/channel/UCfkKClaFpuh1w2uYJtchlEw) - [linkedin](https://linkedin.com/company/principal-asset-management) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkM_daoL5/w/1200/h/289/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789840532037) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkM_daoL5/w/604/h/604/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789840532313) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Picton Blue | #44a2e3 | accent | | Madison | #0e436c | dark | | Iceberg | #d1ecf1 | light | ## Fonts - FS Eliot Pro — asset _(custom)_ - FS Eliot Pro — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._