@comscore.com
Comscore is a trusted partner for planning, transacting and evaluating media across platforms.
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About
Description
Headquartered in Reston, Virginia, United States, the company was founded in 1999 by Gian Fulgoni and Magid Abraham. comScore offers a wide range of products and services to various industries, such as media, advertising, and e-commerce. Its main products include Media Metrix, which provides comprehensive digital audience measurement, and Video Metrix, which offers insights into online video consumption.
Additionally, comScore offers advertising measurement solutions, including validated Campaign Essentials (vCE) and Smart Tv measurement. These solutions enable advertisers to assess the effectiveness of their campaigns and optimize their targeting strategies. With a presence in over 75 countries, comScore operates on a global scale.
The company has established several subsidiaries and partnerships to expand its reach. Notably, comScore has partnered with Kantar Media for cross-platform measurement solutions and has formed joint ventures with several prominent companies, including Rentrak Corporation for cinema measurement and Statista for online market analytics. comScore is a major player in the market research industry.
It competes with companies like Nielsen Holdings and Kantar Group. In terms of global sales, comScore has consistently reported robust revenues, with a reported $413 million in the fiscal year 2020. Over the years, comScore has achieved significant milestones and undergone strategic changes.
In 2015, the company launched its cross-platform measurement solution to provide insights into media consumption across devices. In 2017, comScore merged with Rentrak Corporation to enhance its measurement capabilities in the cinema industry. As of the latest available information, comScore continues to be a leading player in the measurement and analytics industry.
It is focused on innovating its product offerings and expanding its global presence. In recent years, the company has made efforts to enhance its technology platforms and strengthen its client relationships. Overall, comScore's commitment to providing accurate and reliable measurement solutions has contributed to its success in the global market research industry
Company Type
Public Company
Company Size
1001-5000
Year Founded
1999
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