Conserve India is a brand dedicated to uplifting people and preserving natural resources through sustainable development initiatives. Founded in 1997, their initial focus was on lobbying for better energy efficiency, which later expanded into waste management. At that time, urban landfills were overwhelmed with waste, and nearby slums were a hazardous hotbed for recycling efforts.

Recognizing the environmental hazard posed by plastic bags, Conserve India developed a patented leather-like material made from single-use plastic bags in 2008, creating an income-generation project for waste pickers. Today, Conserve India continues to educate communities on utilizing waste as a resource and provides training to individuals for producing high-value products. Their core values include circular economy principles, environmental conservation, fair trade, women empowerment, and social upliftment.

With a deep respect for the Earth's resources, Conserve focuses on regenerative environmental solutions, particularly in textiles and plastics supply chains. They actively participate in energy efficiency, waste management, and clean rivers programs, while also driving education initiatives to raise awareness and encourage collective action to protect the planet. By prioritizing people and the planet over profit, Conserve India is creating a sustainable reality rooted in Fair Trade values and social upliftment