# Correlaction

- **Website:** <https://correlaction.com>
- **Primary alias:** `correlaction.com`
- **Founded:** 2009
- **Employees:** 51+
- **Location:** Kenya
- **Company kind:** PRIVATELY HELD

## Description

Correlaction is a pioneering brand at the forefront of MSME digitization, revolutionizing retail through a unique approach. By partnering with Mastercard, we have been driving financial health for micro-merchants since 2017. Our mission is to break the cash trap cycle, enabling merchants to order based on future sales, not just immediate funds. With a strong presence in Kenya, we are now venturing into East and West Africa.

We integrate African physical and financial value chains into a cohesive ecosystem, enhancing capacity utilization for suppliers and financial institutions. Our innovative digital platforms, such as Jaza Duka and topmeup, empower businesses with efficient solutions like virtual Mastercard credit cards and real-time banking operations.

At Correlaction, we are dedicated to sustainable value creation, fostering financial health for MSMEs, and driving real impact in the retail landscape. Join us in reshaping the future of retail finance across Africa.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idVAvK2Cdp/w/820/h/139/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780680785071)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gumbo | #7b96a3 | accent |
| Mine Shaft | #202020 | dark |
| Concrete | #f2f2f2 | light |

## Fonts

- BreuerText — asset _(custom)_
- BreuerTextMedium — asset _(custom)_

---

_Source: <https://brandfetch.com/correlaction.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._