# Counting Opinions

- **Website:** <https://countingopinions.com>
- **Primary alias:** `countingopinions.com`
- **Founded:** 2004
- **Employees:** 11+
- **Location:** Toronto, Ontario, Canada
- **Company kind:** PRIVATELY HELD

## Description

Counting Opinions is a Toronto-based provider of performance management solutions for libraries, serving the library community since 2004. Its web-based services help organizations capture, manage, and measure qualitative and quantitative data, including customer feedback, operational statistics, outcomes, and peer comparisons. Hosted on secure, professionally managed servers, the solutions provide real-time access and reporting with minimal IT requirements.

The company’s products include LibPAS, a performance data management platform for academic, public, special, and consortia libraries. It consolidates data and generates reports, charts, trends, rankings, and comparisons to support planning and demonstrate outcomes. LibSat is a continuous customer satisfaction and feedback management solution that collects and presents feedback to inform decisions and assess initiatives. InformsUs 2.0 enables organizations to create custom forms and surveys, automate responses and notifications, and integrate collected information with LibPAS and LibSat. ROAR helps libraries compile and reuse data across statistical reports, submissions, and surveys. Counting Opinions also provides case studies and customer support, helping library organizations improve data quality, identify priorities, and share performance insights with stakeholders.

## Industries

- 🧪 Libraries and Museums _(under Science and Education)_
- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/countingopinions)
- [linkedin](https://linkedin.com/company/counting-opinions)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIqqg1FlB/w/864/h/280/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793318446065)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIqqg1FlB/w/279/h/279/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793318446180)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerulean | #00aeef | accent |
| Shark | #212429 | dark |
| Rob Roy | #e6cf77 | light |

## Fonts

- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIqqg1FlB/w/1128/h/191/id6Ld7fJ0B.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793318446334)

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