Cracker Barrel is an American restaurant and retail chain that specializes in Southern comfort food and unique country-themed merchandise. Headquartered in Lebanon, Tennessee, it was founded in 1969 by Dan Evins. The first Cracker Barrel location opened in Lebanon, Tennessee, with the aim of providing a friendly home-away-from-home atmosphere for travelers on interstates.

The company's headquarters is now located in the same city where it was founded. It oversees the operations of over 660 company-owned locations across 45 states in the United States. Each Cracker Barrel location is designed to resemble an old-fashioned general store and features a restaurant offering homestyle meals and a retail shop that sells a wide variety of products, including country-themed clothing, toys, games, and food items.

Cracker Barrel is primarily focused on the domestic market within the United States and does not have a significant presence globally. The company has not reported any noteworthy subsidiaries, joint ventures, or partnerships. In terms of market position, Cracker Barrel is a well-known brand and holds a strong position in the casual dining segment in the United States.

Its sales are primarily generated from its restaurant operations, with the retail side contributing a smaller portion. Cracker Barrel faces competition from other casual dining chains and also competes with fast-food options and grocery store offerings. Over the years, Cracker Barrel has achieved several milestones and introduced notable changes to its strategy.

In 1993, it became a publicly traded company listed on the NASDAQ stock exchange. The company also expanded its menu offerings to cater to evolving consumer preferences while maintaining its focus on Southern comfort food. As of the latest updates, Cracker Barrel continues to operate its restaurants and retail stores across the United States.

The company has implemented various measures to adapt to the COVID-19 pandemic, including offering carryout and delivery services and enhancing safety protocols within its locations. It also continues to explore opportunities for growth and expansion