Criteo is a digital marketing and technology company based in France. It was founded in Paris in 2005 by Jean-Baptiste Rudelle, Romain Niccoli, and Franck Le Ouay. The company started as a recommendation engine for online retailers and gradually evolved into a leader in personalized advertising solutions.

Criteo's headquarters is located in Paris, France. The company also has offices in more than 30 countries worldwide, including the United States, United Kingdom, Germany, Brazil, and Japan. Criteo offers a range of products and services centered around personalized advertising.

Its flagship product is Criteo Dynamic Retargeting, which enables advertisers to target personalized ads to potential customers who have previously visited their websites. This helps advertisers drive sales and increase customer engagement. In addition to retargeting, Criteo provides other advertising solutions such as Criteo Sponsored Products, a performance-driven advertising solution for e-commerce retailers, and Criteo Customer Acquisition, a platform that helps advertisers reach new customers through personalized ads.

On a global scale, Criteo has established a strong presence in the digital advertising industry. The company has acquired several noteworthy subsidiaries, including HookLogic, a leading performance marketing company, and Storetail, a provider of creative ad solutions for retailers. Criteo has also formed strategic partnerships with major technology and advertising companies, including Google and Facebook.

These partnerships enhance Criteo's capabilities and expand its reach within the digital advertising ecosystem. In terms of market position, Criteo is one of the largest players in the global digital advertising industry. The company's revenue primarily comes from its retargeting business, which accounted for 88% of its revenue in 2019.

Criteo has consistently ranked among the top companies in the ad tech space, competing with industry giants like Google and Amazon. Notably, Criteo has remained adaptable and agile in response to changes in the advertising landscape. The company has enhanced its technology and expanded its product offerings to address the evolving needs of advertisers and consumers.

This has allowed Criteo to maintain its market leadership and continue its growth trajectory. As of the latest update, Criteo continues to innovate and develop new solutions to help advertisers effectively target and engage consumers in a privacy-safe manner. The company is committed to providing its clients with cutting-edge technologies and exceptional service to drive their business growth in an increasingly competitive digital advertising landscape