# Critical.

- **Website:** <https://criticaldesign.nz>
- **Primary alias:** `criticaldesign.nz`
- **Founded:** 2018
- **Employees:** 2+
- **Location:** Papatoetoe, Auckland, New Zealand
- **Company kind:** PARTNERSHIP

## Description

Critical is a brand that offers stunning and sustainable 100% recycled plastic panels called Cleanstone. These panels are made in Aotearoa from 100% reclaimed plastic waste from New Zealand, making them eco-friendly and contributing to waste reduction. The panels come in a variety of pre-designed or custom colors and finishes, allowing you to realize your unique design vision and create a truly one-of-a-kind space. Cleanstone panels not only look beautiful, but they also function exceptionally well, meeting Green Star and sustainability targets. They are durable, low maintenance, and moisture-proof, ensuring they can withstand the test of time. Additionally, Critical has a buy-back program where they will recycle the panels at the end of their life to create new Cleanstone panels, completing the sustainable cycle. With Critical's Cleanstone, you can achieve creativity without compromise and make sustainability sexy and cool.

## Industries

- 🏭 Heavy Industry and Engineering _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/Criticalnz)
- [instagram](https://instagram.com/criticalnz)
- [linkedin](https://linkedin.com/company/critical-pixels-design-limited)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idCDSAP2eH/w/300/h/44/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774715481238)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idCDSAP2eH/w/1188/h/1188/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1774715481473)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| River Bed | #4a5764 | dark |
| Silver | #cccccc | light |
| Brown Rust | #a96a3b | accent |

## Fonts

- var(--font-heading) — asset _(custom)_
- Roboto Condensed — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCDSAP2eH/w/2448/h/1224/idV2IAmzFT.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764556449088)

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_Source: <https://brandfetch.com/criticaldesign.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._