Critical Years is a brand that is focused on early childhood development and education. They believe that the first six years of a child's life are crucial for laying the foundation of intellectual and creative capacity to adapt to future changes. Critical Years aims to provide families and educators with a user-friendly tool to maximize developmental opportunities during these critical years, both at home and in children's service settings.

With over a century of experience in the early years education sector, Critical Years is dedicated to raising the status of early childhood professionals and increasing awareness among parents and educators. They have identified the gap between research and practice in early childhood care and education and have developed the Critical Years Early Achievement System to bridge this gap. This system offers just-in-time education and training that aligns with the child's culture and context.

The team at Critical Years consists of passionate individuals with extensive experience and qualifications in early childhood education. They are committed to helping caregivers make the most of the valuable early years and provide children with the best possible start in life. Critical Years offers a range of products and services including webinars, resources, and support for various childcare settings such as family day care, long day care, preschools, pre-prep, kindergartens, and outside school hours learning centers.

They also provide opportunities for families and professionals to connect and share experiences through communities and scrapbooks. Join Critical Years now to take advantage of their comprehensive early childhood development resources and support to ensure that children have the ability, imagination, and capacity to thrive in the face of future challenges