CrossFit is a high-intensity fitness training program that was founded in the United States in 2000 by former gymnast Greg Glassman and his then-wife Lauren Jenai. The program quickly gained popularity due to its focus on functional movements, varied workouts, and community-driven approach. CrossFit is headquartered in Santa Cruz, California, in the United States.

The brand has a vast network of franchised gyms, known as CrossFit affiliates, spread across the globe. These affiliates adhere to CrossFit's training methodology and offer classes led by certified trainers. The primary product of CrossFit is its fitness training program, which combines elements of weightlifting, cardio, gymnastics, and other functional exercises to improve overall fitness and strength.

The workouts are constantly varied, challenging participants with new physical tasks each day. On a global scale, CrossFit has established a strong presence, with affiliates operating in numerous countries. The company promotes its brand through various partnerships, including collaborations with Reebok and the CrossFit Games, an annual international fitness competition featuring top CrossFit athletes.

In terms of market position, CrossFit has achieved significant success and recognition within the fitness industry. Its training program and community-driven approach have attracted a dedicated following worldwide. However, it also faces competition from other fitness brands and training programs.

Over the years, CrossFit has experienced notable achievements and changes. The CrossFit Games, which started in 2007, has grown into a prestigious international competition, showcasing the fitness abilities of athletes from around the world. Additionally, CrossFit has continuously evolved its training methodology and introduced new programs, such as CrossFit Kids to cater to different age groups.

As for the company's current status, the most recent update was in June 2020 when Greg Glassman resigned as the CEO following controversial comments about racial justice. Since then, a new leadership team has taken over to steer CrossFit towards a more inclusive and diverse path. The company remains committed to providing fitness training and promoting a healthy and active lifestyle through its global network of affiliates