# Crucial Learning

- **Website:** <https://cruciallearning.com>
- **Primary alias:** `cruciallearning.com`
- **Founded:** 2001
- **Employees:** 201+
- **Location:** Provo, Utah, United States
- **Company kind:** PRIVATELY HELD

## Description

Crucial Learning is a brand dedicated to helping people improve themselves in order to improve the world. They offer a range of award-winning courses and bestselling books that teach crucial skills, which are behaviors that have a significant impact on outcomes. These skills focus on personal, interpersonal, and organizational well-being. The brand's approach is grounded in decades of social science research, and the efficacy of their courses has been proven in numerous peer-reviewed studies. Crucial Learning believes in making learning accessible and enjoyable. They offer multiple learning formats that prioritize interactive experiences, ensuring that crucial skills are both practical and fun to learn. The brand values the principles they teach and strive to practice them within their own organization. Their values include encouraging Crucial Conversations, collaborating for the best results, holding oneself accountable, executing effectively, taking initiative, and promoting love and respect for others' viewpoints. If you share Crucial Learning's belief that performance is all about people, they invite you to join their team. They have career openings available and are looking for individuals who align with their values.

## Industries

- 🧪 Business Training _(under Science and Education)_
- 🧪 Science and Education

## Links

- [youtube](https://youtube.com/cruciallearning)
- [twitter](https://twitter.com/cruciallearning)
- [instagram](https://instagram.com/crucial.learning)
- [linkedin](https://linkedin.com/company/crucial-learning)
- [facebook](https://facebook.com/cruciallearning)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idCy_nH0Aw/w/820/h/122/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782016425730)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCy_nH0Aw/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782016425841)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Crimson | #e71328 | accent |
| Smalt | #00349e | dark |
| Regent St Blue | #9fc3e6 | light |

## Fonts

- Chronicle Display — asset _(custom)_
- Chronicle Text G2 — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCy_nH0Aw/w/1500/h/500/idaSzv7xqq.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782016426053)

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_Source: <https://brandfetch.com/cruciallearning.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._