Cruise Planners is a travel agency franchise based in the United States that specializes in cruise vacations. Founded in 1994 by Michelle Fee and Vicky Garcia, the company's headquarters is located in Coral Springs, Florida. Cruise Planners offers a range of products and services to its customers, including cruise vacations, land-based tours and excursions, travel insurance, and personalized travel planning.

They work with a variety of major cruise lines, hotels, resorts, and tour operators to provide an extensive selection of travel options to their clients. On a global scale, Cruise Planners operates as a franchise, with over 2,500 franchise owners located throughout the United States. These franchise owners benefit from Cruise Planners' established relationships with suppliers and access to their proprietary technology, which includes a customer relationship management system and booking tools.

Additionally, Cruise Planners has built several partnerships in the travel industry, such as with American Express Travel, which allows them to offer exclusive benefits to their customers. In terms of market position, Cruise Planners is one of the largest travel agency franchises in the United States and has consistently ranked as a top seller of cruise vacations. The company has received numerous accolades and awards for its achievements, including being named the top travel franchise by Entrepreneur magazine multiple times.

In recent years, Cruise Planners has expanded its offerings beyond cruises to include land-based vacations and experiences. This strategic shift has allowed the company to cater to a broader range of travelers and increase its market reach. As of the latest information available, Cruise Planners continues to grow and innovate in the travel industry.

They have embraced technology and digital marketing to enhance their customers' experience and maintain a competitive edge. Additionally, the company has adapted to the challenges posed by the COVID-19 pandemic by offering virtual and socially distanced travel experiences and implementing rigorous health and safety protocols. Overall, Cruise Planners is a prominent travel agency franchise in the United States, specializing in cruise vacations and providing a comprehensive range of travel services