Cuenca Los Ojos is an inspiring brand that is dedicated to preserving and restoring the biodiversity of the US/Mexican borderlands. With a history dating back to the 1980s, when founder Valer Clark became determined to reverse the damage caused by overgrazing, Cuenca Los Ojos has become a leader in land protection, habitat restoration, and wildlife reintroduction. Using innovative techniques, Cuenca Los Ojos has successfully rejuvenated degraded landscapes by building rock structures that capture soil and slow rainwater runoff.

This has led to greener hillsides and streams flowing with clear water for longer periods of time. Over the course of four decades, Cuenca Los Ojos has acquired over 120,000 acres of land, strategically piecing together a mosaic of properties ranging from grasslands to desert to mountain woodlands. In 2018, Cuenca Los Ojos established a US non-profit organization to partner with its Mexican counterpart, working together to manage restoration efforts and protect the land.

Through generous financial support and the conveyance of lands into a trust, Cuenca Los Ojos has secured the permanent protection of this unique landscape-scale preserve. Cuenca Los Ojos is a testament to the power of restoration and the vital role it plays in preserving our natural environment. Visit their website to learn more about their work and how you can support their mission