Current Studios is a cutting-edge brand that specializes in augmented reality, interactive experiences, and experiential work. They recently embarked on an exciting project with Doritos, creating a groundbreaking machine learning experience. Using OpenCV technology, they developed a custom machine learning model and designed a code generation system for secure sweepstakes integration.

One of the standout features of this collaboration was the Doritos Triangle Tracker Lens. This innovative lens allowed users to identify, hunt, and track triangle shapes in the real world. In a bid to engage users, Doritos offered an enticing incentive of a $250,000 prize and a chance to attend the prestigious MTV VMA’s to those who successfully tracked triangles.

Current Studios' approach to this project was simple and straightforward, resulting in a seamless execution. Their deliverables included Snap Lens Technology, Snap Lens Development, OpenCV, and the development of a custom machine learning model. With offices in Halifax and New York City, Current Studios is at the forefront of cutting-edge technology, offering impactful and immersive experiences.

Reach out to them at info@currentstudios. com for more information