# Cust

- **Website:** <https://cust.co>
- **Primary alias:** `cust.co`

## Description

Cust is an AI customer success platform designed to help businesses improve customer retention, adoption, and growth. Its Retention Agents continuously research customer conversations and account data to identify signs of risk, uncover expansion opportunities, and recommend timely next steps. Teams receive prioritized account insights, including why an account needs attention and what action may help.

The platform can also draft and execute multi-step tasks in one click, such as preparing QBR briefs, forecasting churn, calculating ROI, and drafting renewal proposals. Cust aims to give every customer more consistent attention without relying on rigid automations, extensive email templates, or lengthy implementations.

Cust connects with more than 24 tools, including Salesforce, HubSpot, email and calendar services, support platforms, analytics products, and data warehouses. Integration availability varies by plan, and the company offers four subscription tiers, from Foundation to Enterprise, with monthly credits and unlimited seats. Cust states that it is SOC 2 Type II certified, HIPAA and GDPR compliant, and CASA verified, with customer data encrypted in transit and at rest.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_

## Links

- [linkedin](https://linkedin.com/company/custco)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idH15JmivK/w/820/h/227/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790793225770)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH15JmivK/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790793225869)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ecstasy | #fd7e14 | accent |
| Mine Shaft | #333333 | dark |
| Riptide | #8be5e6 | light |

## Fonts

- var(--font-heading) — asset _(custom)_
- Fira Code — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH15JmivK/w/3384/h/573/idMPYBIb15.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790793226278)

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_Source: <https://brandfetch.com/cust.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._