Cycling UK is a renowned brand with a mission to enable millions more people to cycle. They envision a country where cycling is a safe and popular mode of transport for people of all backgrounds and abilities, where air pollution and obesity are eliminated, and traffic congestion is a thing of the past. Cycling UK offers a range of products and services to support and inspire cycling enthusiasts.

As independent experts, they provide impartial advice, guides, reviews, inspiration, and routes to help individuals experience the joy of cycling. They also have community projects and a vast network of clubs, groups, and events. With over 140 years of experience, Cycling UK campaigns to make cycling safe and accessible for everyone.

They strive to improve road safety and outdoor access, achieving real change for cyclists. The brand also offers membership, volunteering opportunities, and ways to donate, allowing individuals to join their inspiring campaigns and projects. Additionally, Cycling UK provides various services such as insurance, incident line support, cycle-friendly employer programs, corporate partnerships, courses, and an online shop.

Their ultimate goal is to create a cleaner, happier, and healthier world by making cycling mainstream and promoting its benefits to individuals and communities