Danny Choo is a renowned brand that offers a unique fusion of Japanese culture, fashion, and technology. Born and raised in Hackney, London, Danny Choo discovered his passion for Japanese culture through gaming machines and anime. To delve deeper into this fascination, he taught himself the Japanese language and worked at a Japanese restaurant, where he not only honed his language skills but also met his future wife.

After working for renowned companies like Japan Airlines, Nature, Amazon, and Microsoft, Danny Choo ventured into entrepreneurship. In 2007, he co-founded Mirai Inc. They also created Culture Japan, a brand that includes a blog, TV show, and character goods featuring their mascot, Mirai Suenaga.

In 2014, the brand introduced its most iconic product, Smart Doll. Originally announced as an April Fool's Day prank, Smart Doll quickly gained popularity and became a reality. These fashionable dolls combine traditional craftsmanship with cutting-edge technology, creating a unique and immersive experience for collectors and enthusiasts worldwide.

With Danny Choo's innovative vision and dedication to sharing Japanese culture, the brand continues to evolve, inspiring and delighting fans around the globe